Chrysler Heritage | Friendship CJDR Forest City

Chrysler Heritage

Chrysler's Heritage | Friendship CJDR Forest City

Chrysler always has and always will remain on of the most innovative and cutting-edge automobile manufacturers on the planet, always pushing the mark and setting the bar higher with each vehicle. Chrysler strives for the perfect vehicle, and has never stopped seeking out new ways to make the automotive industry even better. Let us show you how Chrysler’s commitment to excellence and engineering has played out through the last century:

1924 - Affordable luxury was the goal. In 1924 Chrysler released its first car, the Chrysler Six featuring state-of-the-art innovation for the day and age: a high-compression six-cylinder engine, and four-wheel hydraulic brakes, which was the first time the four-wheel hydraulic brakes were standard on a passenger car.

1930-1935 - Due to Chrysler’s industry-leading innovations, they nabbed the label of Detroit’s “engineering company”, and continued to release automobiles with fresh innovation including “Floating Power”, which was a brand new method of mounting engines to isolate vibration. Other innovations from Chrysler during this time were replaceable oil filters, downdraft carburetors, and a curved, one-piece windshield.

1951 - Chrysler developed and released their hemispheric-head V8 engine (HEMI®), which in turn provided better combustion, higher compression, and lower heat loss which resulted in much more horsepower compared to its predecessors. This innovation for mass use gained much traction and continues to have a very important place in the automotive world today.

1955-1962 - This decade in Chrysler history became one of the most innovative and important to the Chrysler name. With the release of (arguably) the first muscle car, the 1955 Chrysler 300 which featured a unique, striking appearance characteristic of the ‘50’s and the HEMI® grit under the hood, Chrysler was making waves in the automotive industry. Other engineering innovations during this time included the infamous Chrysler push-button transmission, power steering, and the first practical alternator, with the latter gaining so much traction that only a year later it became a standard.

1965-1970 - As the ‘60’s progressed, the Chrysler vehicles lost the flare of the ‘50’s tail fin, and became much more sleek and trimmed down. By 1965, Chrysler moved up to ninth in the national rankings with their sales increasing a whopping 65%. They still were operating under their original mantra of “affordable luxury”, but also had the bold 300 which offered more muscle, and their New Yorker line, which offering the top-notch from Chrysler.

1975 - The Chrysler Cordoba quickly became Chrysler’s most popular model, selling more than all of Chrysler’s models combined, and gave Chrysler more incentive to provide the public with other Chrysler “smaller models”.

1980-1987 - With the introduction of the minivan to the automotive market in 1984, the Chrysler Town & Country nameplate saw a revival on a new fresh version of the vehicle. The shining star of the ‘80’s for Chrysler was the LeBaron convertible, offering the market with a fresh look and a new air from Chrysler. The LeBaron convertible reintroduced the convertible back to the American market and stuck around for an impressive nine years.

1988 - 1998 - Under new leadership, Chrysler returned to its roots - engineering and design with the mantra “affordable luxury”. In turn, the created a brand new line of vehicles labeled “Euro-Japanese-ethic” cars which included models like the 1988 Portofino and the 1989 Millennium. As the ‘90’s progressed, Chrysler also began releasing a slew of small sedans and a brand new version of the Town & Country minivan.

2005 - Since the dawn of the “300” era from Chrysler, the muscle and luxury combination has been a highlight, and in 2005, the newest generation of 300’s continued the legacy. This revamped and revolutionary model began to show Chrysler in a new, fresh design also continuing Chrysler’s legacy of a top-of-the-line design brand.

2012 - The 300 is at it again, and this time it looks like it has hit the gym. The 2012 model of the 300 boasted 420 pound-feet of torque and a whopping 425 horsepower. Leave it to Chrysler to offer supreme muscle and elegant luxury under one affordable roof.

2016-2017 - Beginning the new era of the minivan, Chrysler constructed their Pacifica model from scratch, and aimed at being an industry-leading, family-sized minivan that still showed off Chrysler’s heritage of design mastery with sleek, aerodynamic lines and a sculpted exterior. And as if you could not improve upon perfection, Chrysler’s innovation took this Pacifica to the next level, introducing the 2017 Chrysler Pacifica Hybrid - America’s first ever hybrid minivan. This engineering giant stood tall and boasted a 566 total driving range, with 33 miles of pure electric range.

Does anyone understand innovation and design better than Chrysler? Through the years, Chrysler has been ahead of the pack in fresh, industry-leading innovation and this doesn’t seem to be changing any time soon. Stop by Friendship CJDR in Forest City, NC today and test drive our fleet of Chrysler vehicles including the legendary 300, the roomy Pacifica, and more! These engineering marvels of Chrysler will become a reality to you when you buckle in behind the wheel - let us show you.

Source: Chrysler

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